PIZZA deliveries may soon be a thing of the past as a Malaysian-based company aims to make express pizzas available to the locals. The team behind Pizzalicious Sdn Bhd is in the business of manufacturing pizza vending machines that dispense warm, ready-to-eat pizzas in minutes.
The company’s Pizzalicious Vending Machine creates nine-inch pizzas three minutes after payment, using raw ingredients including flour, cheese, oil and water. Vending machines of all kinds are already popular and found globally. Depending on which part of the world one is in, these machines can dispense a variety of products.
According to a report by The Telegraph, some vending machines can churn out bread (France), live lobsters (Japan) and cupcakes (Los Angeles, US). There is even an ATM in Dubai that dispenses gold bars, according to CNN.
While such machines have yet to reach our shores, Pizzalicious aims to revolutionise fast food by providing quick, tasty meals to Malaysians at reasonable prices.
Food from machines
Founded by Ku Addy Fazly Ku Radin, the company was incorporated in 2012 and introduced its machines last year at the Malaysian International Halal Showcase (Mihas). Marketing director Harlinda Halim said the company was previously involved in water vending machines before venturing into the express pizza-making business. Seeing the popularity of pizzas in Malaysia, the team decided that the express pizza business was worth exploring.
“Pizza vending machines are nothing new and have already been operating overseas for some time,” said Harlinda.
Pizzalicious operates using a licensing model and the machine purchasers, or licence holders, are subjected to a licensing agreement. After the purchase of a machine, the licensee owns the machine and is obligated to the terms and conditions of the licensing company.
According to Harlinda, the business model follows what is done overseas while the vending machines themselves are assembled by the company’s team of engineers and designers. A total of RM1mil was invested to start the company and the research and development process for the machines took two years.
Investment cost and other overheads
Each unit is priced at RM150,000.
She said while the sum may seem substantial to some, licensees of the vending machines could see approximately RM25,000 in monthly returns, based on the sales of 120 pizzas daily, helping licensees break even within several months.
However, this figure can depend on factors such as the area’s traffic, among other things.
Some of the costs that licensees need to bear include monthly rent, the prices of raw ingredients and the interest on loan, if the take one to acquire the machine.
The Pizzalicious Vending Machine can operate around the clock without workers, requiring limited effort on the licensee’s part. It takes approximately 15 minutes each day to top up ingredients or when needed.
The current version of the machine, which measures 6ft by 7ft by 3ft, can make four types of pizza — chicken, beef, tuna and cheese.
Other features include a built-in alarm that sends a signal to the owner’s handphone in the event of theft or damage.